GLOW4TH Sale Recap: The Honest Version

Our GLOW4TH sale wrapped up on July 6. Four days, 10% off sitewide, plus a brand new apparel drop.

I want to tell you how it went. The real version, not the shiny version.

Here's the truth

The sale did not bring in a wave of orders. Some days it was quiet. Some days it was really quiet.

I could dress that up. I could tell you it "exceeded expectations" or some other line you see from big brands. But that's not how I run this business. You deserve the truth, not a highlight reel.

So why run the sale at all?

A few reasons.

First, I wanted to say thank you. You've supported Kandie's Scents through five years of small batch pours, and a sale is one way I get to give something back.

Second, I wanted to introduce the new apparel drop the right way. A sale gives people a reason to check something out they might have scrolled past.

Third, and honestly the biggest one, I wanted to learn. Every sale teaches me something about what you want and how you shop. This one was no different.

What I learned

Running a one-woman show means every sale is also a test. GLOW4TH taught me that timing matters, that not every offer lands the same way twice, and that building real connection with you matters more than any discount code ever will.

That's not a complaint. That's just small business life. You try things. You pay attention. You adjust. You keep going.

The door is still open

Here's the good news. Just because the sale window closed doesn't mean the doors did.

You can still shop the full Kandie's Scents collection any day of the week. Hand-poured candles, wax melts, room sprays, and the new apparel line are all sitting right there waiting for you.

If a candle has been sitting in your cart, or you've been eyeing a new scent, don't let a missed sale window stop you. Come on in.

Something better is coming July 25

I'm not done taking care of my newsletter family. On July 25, the Glow and Tell Newsletter drops with subscriber-only deals. Think BOGO offers and discounts you won't find anywhere else on the site.

If you're not signed up yet, this is your sign. The best deals I run are for the people who stick close to me, not just the ones who catch a random sale.

Let's keep this real

Thank you for reading this far. Thank you for supporting a small business that tells you the truth instead of the highlight reel. That's what "Scented with Soul. Poured with Purpose." actually means to me.

Ready to shop? Browse the full collection here.

Want first access to the next deal? Sign up for the Glow and Tell Newsletter and be ready for July 25.